In February 2020 AppsFlyer published a white paper that summed up the data for the app install spend in 2019 and projected for the 2019-2022 period. See the Big Picture, Down to the Finest Detail View more App Install Ad Spend Any app marketing campaign budget has several components and the most significant of those is expenses on paid user acquisition, specifically – the app install ads. Let’s look at the trajectory of app marketers’ spending in recent years. Cost Per Action (CPA): Register – $3.5 / install. Average Cost Per Install (CPI) – $1.75 / install.Influencer Marketing – $10…$18k / month.App marketing agency pricing – up to $25k / app.If you need a quick glimpse into what app marketing cost components look like, use the following key data points list for reference. Further on we are covering app marketing campaign constituents that represent these three stages. Start Your FREE Growth AuditĪs you begin to build your mobile app marketing strategy, you ask yourself – how much does it cost to market an app? Today mobile app marketing costs consist of many important components that cover the entire lifespan of an app and can be divided into three stages – Pre-Launch, Launch, and Post-Launch. It’s our job to make sure they see it, fall in love with it, and then grow your brand like crazy. There’s a massive segment of people who want your app. They Won’t Be Able to Click INSTALL Fast Enough
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